GREENE KING / PILFER PEACH LAGER

Peach, with bite.

A launch campaign built around Peter Pilfer: an orchard rogue, a moonlit heist and one peach worth stealing.

CONCEPT · ART DIRECTION · FILM · ANIMATION

Pilfer Peach Lager campaign artwork for Greene King — PILFER PEACH LAGER / GREENE KINGWATCH THE FILMS

01 / CAMPAIGN FILMS

One rogue. Two worlds.

An illustrated origin story and a weightless peach dream, connected by the same character and product.

The Story of Pilfer

Peter, the orchard and the peach that starts it all.

Peach Dream

The same illustrated world, with the rules of gravity loosened.

02 / PRODUCT FILM

Then, the beer itself.

Studio-shot product film and AI-made product stills, produced with Set Point Productions. A different way of working from the animation, kept inside the same campaign world.

IN PARTNERSHIP WITHSET POINT PRODUCTIONS

OPEN PRODUCT FILM

03 / DEVELOPMENT

Making Peter Pilfer.

Peter began as an engraved storybook figure. Character studies and shot-by-shot boards worked out how he moves, what the orchard looks like and how the dream behaves.

Peter Pilfer standing confidently — The character

Peter Pilfer peering over a wall — The lookout

Peter Pilfer sneaking with a stolen peach — The heist

Peter Pilfer running with an enormous peach — The escape

Peter Pilfer carrying a peach and winking — The wink

The Story of Pilfer8 storyboard frames

Moonlit abbey orchard filled with giant peaches — 01The story begins

Peter Pilfer looking over a wall at the orchard — 02A tempting discovery

Peter Pilfer peering between peaches — 03The target

Peter Pilfer crouching beside the orchard wall — 04Into the orchard

Peter Pilfer hiding behind an old peach tree — 05Keeping out of sight

Peter Pilfer hiding as an abbey guard passes — 06A narrow escape

Peter Pilfer creeping through the orchard — 07Closing in

The abbot watching Peter Pilfer from a high window — 08Watched from above

Peach Dream8 storyboard frames

Peter Pilfer asleep among floating peaches — 01A peach-filled dream

Peter Pilfer opening his eyes — 02A curious awakening

Peter Pilfer surrounded by floating peaches — 03Taking it all in

Peter Pilfer swimming through the peach dream — 04Making a splash

Peter Pilfer spotting something in the peach dream — 05A new obsession

Peter Pilfer giving a knowing wink — 06The knowing wink

Peter Pilfer diving through floating peaches — 07The dive

Peter Pilfer reaching towards the Pilfer pint — 08Closing in

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